A surgeon needs his scalpel. A mechanic requires a handy wrench. And an architect is always accompanied by his trusty ruler.   There is a saying that any craftsman worth his salt is only as good as his tools. In a similar vein, professional copywriters have their own tools-of-the-trade. And when we talk about tools, we’re specifically thinking of digital/online tools.   Some pick their tools based on their preference, while others seek the all-important efficiency in their writing. But no matter the preference, every copywriter should have the basic tools such as grammar checkers, word counters, etc. at their disposal.   But tools are not only used to make your life as a copywriter easier. They’re also important so that you’re able to craft the best possible copy for your client. With that said, here are eight awesome copywriting tools every copywriter needs.

1. Grammarly

copywriting tools grammarly
Image via Grammarly

Grammar is quite frankly, the MOST IMPORTANT aspect of a good copy. A copy full of poor grammar and spelling mistakes gives off the impression that you are careless.   But you don’t have to be a savant in the art of grammar to be a good copywriter. To avoid grammatical errors, a spell and grammar check tool is definitely needed. And this is where Grammarly comes in.   Grammarly is a free online tool that’ll make sure your copy is grammar mistake-free. Grammarly comes in an extension that is available on most browsers such as Chrome, Safari, and Firefox.   The extension is best used to check your spelling and grammar on Facebook, LinkedIn, WordPress, and almost anywhere on the Internet. There’s even a desktop app available and an add-on for your MS Office.   Grammarly scans your text for all grammatical and spelling mistakes. It then highlights the problematic content in your copy and offers you replacement words for your mistakes.   Moreover, statistic fanatics will enjoy the extension’s weekly progress report. Grammarly adds a gamification aspect to their app which makes writing even more fun. Your progress and hard work will be rewarded with badges along with your stats!

2. Yoast SEO

copywriting tools yoast seo
Image via Yoast

If you’re working on WordPress, we cannot recommend installing this tool enough!   Yoast SEO is a WordPress plugin that helps you to improve both your content’s SEO and readability.   Yoast is an excellent tool that helps your content achieve a higher ranking for a particular keyword. In other words, it is used to improve your SEO score. The Yoast plugin comes with a myriad of features that any great copywriter would be thankful to have.   For instance, you can set your target keyword, enter a meta description and page slug for your post. Yoast SEO evaluates everything on the page to let you know how good your post is in terms of SEO score. It takes into consideration a few parameters. Namely, your text, frequency of keywords, alt image tags, headline, links, images, and more.   And best of all, Yoast will actually tell you which part of the post you’re doing well on and how you can improve. And another great thing about this tool is that you can check on your post’s readability through the Flesch reading ease score. The tool will tell you if your sentences are too long or if there’s too much passive voice. Both of which would impact readability.   Bonus: SEO minion is another amazing tool to use if you don’t want to use Yoast SEO for whatever reason. SEO minion comes in a Chrome or Firefox extension and offers similar functionalities as Yoast.

3. Hemingway App

copywriting tools hemingway
Image via writingcooperative.com

SEO score aside, an important aspect of a great copy is how easy it is to read it i.e. readability. We’ve so far mentioned that Yoast SEO has an in-built readability feature to help with this. But what if you’re not working on WordPress?   Enter Hemingway. Yes, the tool that will allow you to write like Ernest Hemingway himself.   The Hemingway App is a free online tool that you can also download as a desktop app.   To use this tool, you enter your text and format it as you would normally. Similar to Yoast, the tool will then flag all problematic areas where your writing can be improved.   Hemingway will highlight in different colours, the areas where your text needs improvements. It’ll also flag things like long sentences that need to be cut and also passive sentences. And even phrases with simpler alternatives will be highlighted.   Yellow means that the sentence is hard to read.   Red means that the sentence is very hard to read/too long and should be trimmed.   The purple highlights tell you that a word has a simpler alternative.   Blue highlights mean that your word is an adverb and/or weakening phrase.   Last but not least, green colours are phrases that use a passive voice.

4. Thesaurus.com

copywriting tools thesaurus.com
Image via Thesaurus.com

No copywriter’s arsenal is complete without a trusty dictionary/thesaurus by his side. And in this case, Thesaurus.com has everything you’ll ever need and more.   Having variety in your choice of words is highly important. Yet, it comes as no surprise as people tend to reuse the same words over and over again. Similarly, it can be tough to come up with the right expression, especially if you write in a language that is not your mother tongue.   That’s where Thesaurus.com comes in. The thesaurus database on this website is huge, but most importantly, easy to use.   Bonus: If rhyming is the name of the game, check out RhymeZone to spice up your copy!

5. Word Counter

copywriting tools word counter
Image via Word Counter

Word Counter, as its name implies, is a free online tool that you can use to count the number of words in your copy.   Simply copy and paste the text you want to be analysed and you’re good to go. The app will give you several basic options to do your word count. For example, you could exclude common words from your overall count or use only root words in the analysis.   Furthermore, the tool has several other great features like keyword suggestions, count and density. Also, Word Counter will flag the repetitive use of certain words. So, if you find that your post has too much repetition, it’s time to head on over to Thesaurus.com!

6. Canva

copywriting tools canva
Image via Canva

As any good copywriter knows, a wall of text isn’t exactly enticing when it comes to attracting readers. To avoid increasing the bounce rate on your website, we’d definitely recommend placing some images in your posts.   Not only will these images make reading easier, but it’ll also “pretty up” your content and make it more memorable. And when it comes to image design tools, Canva is up there with the best of them.   With this free online tool, you can ensure that all images on your website are consistently sized. Simply upload a copy of your image and you can get straight to resizing them to the appropriate dimensions! And as a design tool, Canva offers the basics that any amateur designer would need.   Need some picture collages? Check!   Adding shapes and text to your design? Check!   Need some ready-made templates to work on? Check, check, and check!   So the next time you find yourself in need of an awesome and free design tool, look no further than Canva!   Bonus: As far as image sources go, Flickr, Pinterest, Pixabay, Pexels, and Google Images are your best bet.

7. Portent’s Content Idea Generator

copywriting tools portent content idea generator
Image via iacquire.com

Got a keyword in mind? Don’t know how to generate content with your keywords? Perhaps you don’t have an idea to write about?   Portent’s Content Idea Generator is just what you need!   With this tool, you’ll only need to plug your keyword into the idea generator. The tool will randomize content ideas that are fun and engaging for you to write about!

8. Google Docs

copywriting tools google docs
Image via Google

Now, as far as text editors go, Google Docs is one of the best ones out there. It’s free, reliable, and automatically backs up itself in case of your PC decides to die on you. Better yet, you can access it anywhere in the world!   The only downside? You may need an Internet connection to use it, though an offline option is also available.   Oh, and it even comes in a Google Docs app for your smartphone. Say hello to editing on the go!   Obviously, Google Docs’ strength doesn’t come from its variety of features. It definitely pales in comparison to the traditional Microsoft Word that most of us still use to this day. But what it lacks in power it makes up for in flexibility. Google Docs offers the bare minimum you would need to write your copy. You won’t ever run into issues of incompatible file formats when you use Docs. Nor will you ever forget what changes you made the last time you edited a document. Google Docs has a great document tracking system that will help you in this regard.

Final Word

As far as copywriting tools go, we’ve moved way past the pen-and-paper days of yesteryear. These days, some tools are indeed a necessity, while others are just there to improve productivity.   But whatever the case is, every great copywriter needs a set of preferred tools when they write. And depending on your own circumstances, the tools you pick to use could either elevate your writing to the next level or bring it down a notch. So remember to use them wisely!